Research into Media jobs (matt)

My main ideal job would be a Editor all though the hours are long and the job very demanding i am able to enjoy editing for long hours, working on the visual and audio quality while working with the raw footage to create a new video is all ways exciting. skills/qualification that are not essential but preferable, these skills are communication and media studies. photography, film, television, fine art, visual art, information technology, multimedia and graphic design. the way into this line of work is to just try different company's and hope that one of the like your work.

Television camera operator
in this role i would do as old by the director, he would tell me how he wants the shot, i would then get the shot the way he described it, to the best of my ability. what is expected s hard work, busy days and preferably one of the following, media studies, preforming arts, photography, film, television, journalism and media production the reason why i chose this job role is because you should try a wide range of jobs when in the media industries. applying for this role may take a while since its a free lance position

Television/film/video producer
in this role i would be in charge of the production from start to end, a producer is in charge of funding, raiding it, spending it and sticking to a budget. the producer is expected to make the production good because if its not the producer is the one who suffers, he'll find it harder to get funding for other projects and such. Qualifications/skills are optional but are communication, media studies, photography/film/television experience, information technology/multimedia, broadcasting. this job revolves partly around people you know and people you could meet but TV stations higher producers to help run things.

as you can see my 3 role choices do not require me to really have any grades. so all 3 jobs are perfect for my education level.



http://www.prospects.ac.uk  (this site individual job searches)

Freedom of information is a part of the freedom of speech, which is a human rights principle this entitles people to be able to say anything they want and not get in trouble. Freedom of information has one difference, it has to be the truth or else its slandering. The most commonly known profession to use freedom of information is a reporter, for TV or a news paper.


Censorship is the complete opposite of freedom of information, censorship is used to block any delecot information like military positions in letters going home just in case the enemy get a hold of it.


Taste and Decency is all about the standard of your viewing, so the visual isn't to sexual in nature or to violent for viewers, that's when the age certificates come in. taste and decency is also aboutmaking sure that visual entetainment dont encourage people to commit crimes. 

http://www.bbc.co.uk/foi/about/foi_explained.shtml

http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/legacy/text_srvcs/part_a/taste_decency

Task 3: Purposes of research (matt)

Audience data is the count of housholds that view a program within 7 days of airing

Audience profiling is a range of infomation on the viewers, the pofiling is broken down by Demographic profiles (age, sex, income and education) this is so new programs can see if they are hititng thier target audience.

Consumer Behaviour is about, supply and demand and finding out where abouts sertain products would sell better.

Advertising placement or Product placement is a form of advertising where product or brand is placed in view in a movie, play or any other form of visual entertainment. The is done for financial gain for both companys.

Product reach is to do with the distrabution of the product and if its meeting the target audiances needs, which is why audience profiling is needed.

Competitor analysis simple is all about keeping one step aheadof rival companies, by keeping records of Background, Financials, Products, Marketing, Facilities, Personnel, Corporate and marketing strategies


(there is no trail becouse i know it and i have some notes on the topics.)

This Story behind pixar (steve)

Pixar is a CGI animation/Motion picture company, which started in 1979 called Graphics group, this was founded by Ed Catmull and Alvy Ray Smith. Febuary 3rd, 1986 a man named Steve Jobs decided to invest in Graphics group but he had it renamed to pixar. for 20 years Steve Jobs ran "Pixar as its owner and Ceo placing around 50 million into the campany, but after 20 years he sold pixar to "The Walt Disney Company" (the current owner) for 7.4 billion. Pixar opened up thier own branch in 2010 called "Pixar Canada"

Funding for Pixar comes from the fact that pixar have yet to release a movie that doens make them money. other then profits money comes in from The Walt Disney Company, companies who wish to hire Pixar to creat shorts or adverts. Pixar also sell Computer Producs called, Pixar Image Computer and RenderMan

Pixar is the leading animation company since it creted its own systems and then sold them for profit which means they didnt keep up with how technology is advancing, they acctually advanced it them selves. Pixar have been releasing thier films in IMAX, Disney have said that all of thier 3D films will have 7.1 surround sound which is the latest technology.

http://en.wikipedia.org/wiki/Pixar

Qualitative and Quantitative Research

You will create a report explaining the advantages and disadvantages of qualitative and quantitative research, with relevant media examples for each.

Quantitative research - is a way to collect vast amouts of information where the answer is more controlled, gathered from 'X' number of people (eg, multiple choice questions) where the answers can be shown as a percent or a chart (pie, bar, ect)
(short answers)

Qualitative reasearch - this type of research is to gather reliable information from experts in the field of which the research topic is in. this type of information is represented as qoutes and usfull infomation.
(detailed answers)

Gathering the information

Quantitative reasearch - to gather quantitative information you can ask questions to demographic group of people (eg; age, sex, location) or hand out questionaires join or create an online chat group to gather peoples opinions/reviews or create a forum.

Qualitative research - gathering qualitative information is done by gather relitive data from documents or archives. You can conduct inverwiews with experts or some one familier to the topic. the other ways is to use a focus group or have an observation group.

Research strengths

Quantitative research - the data used collected is easliy readable for quantitative information, the information is from a large number of people so its reliable for data that can be used to measure customer attitudes, satisfaction. commitment. it is also data that can be tracked over time for changes.

Qualitative research - qualitative information is built up from proffetionals who veryfy the information from documents and place that information into archives, the information also gathered from people who have first hand expirences with the topic. The information collect is more detailed which can help prove a point

Research weaknesses

Quantitative research - with research there allways problems/weaknesses of that type of research like quantitative research has the weakness of where it collects peoples opinions, those opinions are ussually biased  

Qualitative research - qualitative information gathered in a interview can be affected by the questions asked as the information collected is on part of what the interviewee has to offer. when using documents of such the researcher can affect the information collected as they may selected information they find usefull but not all relivent information

use of the research

Quantitative research - gathing information on your advert, you are able to get what people thought about it, how affective it was, how to improve.

Qualitative research - by accessing an archive of successfull adverts you could compose a list of all the effective adverts and then with the information you can incorperate it into your advert and you can avoid the parts of adverts that didnt work.

photoshop CS3, tutorial. (positive images for print)

Alright this is a quick tutorial where I'm going to tell you two ways of getting a image to positive tones so that you can use them to print onto a t-shirt, ect;

So basically, you will need to find a image preferably with a high resolution, this will give you a better result.
place the image into photoshop.

Method 1;
step 1; go to 'Image', 'Mode', 'Greyscale' - flatten the image and discard the colour.
step 2; go to 'Image', 'Mode', 'Bitmap' - leave the resolution as is but change the method to 'Halftone Screen' then click ok. the next box is down to your better judgement, experiment with it.

Method 2;
step 1; go to 'Image', 'Adjustments', 'Desturate' or press Shift + Ctrl + U
step 2; go to 'Image', 'Adjustments', 'Levels' or click Ctrl + L - again its down to your better judgement but try remove the grey tones.

UK TV - A Condensed History

1927 - first film with sound (The Jazz Singer)
1922 - BBC (British Broadcasting Company) on the radio
1926 - The BBC became a cooperation with John Reith as Managering Director
1936 - BBC TV begins
1939 to 1946 - BBC TV stopped for the duration of WWII
1952 - the Queens Coronation
1955 - ITV (Independent television)
1964 - BBC2
1969 - Colour (+ moon landing)
1982 - channel 4 starts  (starting count down)
1983 - breakfast TV begins
1989/9 cable TV (Sky TV) now in the UK
1996 - channel 5