Audience data is the count of housholds that view a program within 7 days of airing
Audience profiling is a range of infomation on the viewers, the pofiling is broken down by Demographic profiles (age, sex, income and education) this is so new programs can see if they are hititng thier target audience.
Consumer Behaviour is about, supply and demand and finding out where abouts sertain products would sell better.
Advertising placement or Product placement is a form of advertising where product or brand is placed in view in a movie, play or any other form of visual entertainment. The is done for financial gain for both companys.
Product reach is to do with the distrabution of the product and if its meeting the target audiances needs, which is why audience profiling is needed.
Competitor analysis simple is all about keeping one step aheadof rival companies, by keeping records of Background, Financials, Products, Marketing, Facilities, Personnel, Corporate and marketing strategies
(there is no trail becouse i know it and i have some notes on the topics.)
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