You will create a report explaining the advantages and disadvantages of qualitative and quantitative research, with relevant media examples for each.
Quantitative research - is a way to collect vast amouts of information where the answer is more controlled, gathered from 'X' number of people (eg, multiple choice questions) where the answers can be shown as a percent or a chart (pie, bar, ect)
(short answers)
Qualitative reasearch - this type of research is to gather reliable information from experts in the field of which the research topic is in. this type of information is represented as qoutes and usfull infomation.
(detailed answers)
Gathering the information
Quantitative reasearch - to gather quantitative information you can ask questions to demographic group of people (eg; age, sex, location) or hand out questionaires join or create an online chat group to gather peoples opinions/reviews or create a forum.
Qualitative research - gathering qualitative information is done by gather relitive data from documents or archives. You can conduct inverwiews with experts or some one familier to the topic. the other ways is to use a focus group or have an observation group.
Research strengths
Quantitative research - is a way to collect vast amouts of information where the answer is more controlled, gathered from 'X' number of people (eg, multiple choice questions) where the answers can be shown as a percent or a chart (pie, bar, ect)
(short answers)
Qualitative reasearch - this type of research is to gather reliable information from experts in the field of which the research topic is in. this type of information is represented as qoutes and usfull infomation.
(detailed answers)
Gathering the information
Quantitative reasearch - to gather quantitative information you can ask questions to demographic group of people (eg; age, sex, location) or hand out questionaires join or create an online chat group to gather peoples opinions/reviews or create a forum.
Qualitative research - gathering qualitative information is done by gather relitive data from documents or archives. You can conduct inverwiews with experts or some one familier to the topic. the other ways is to use a focus group or have an observation group.
Research strengths
Quantitative research - the data used collected is easliy readable for quantitative information, the information is from a large number of people so its reliable for data that can be used to measure customer attitudes, satisfaction. commitment. it is also data that can be tracked over time for changes.
Qualitative research - qualitative information is built up from proffetionals who veryfy the information from documents and place that information into archives, the information also gathered from people who have first hand expirences with the topic. The information collect is more detailed which can help prove a point
Research weaknesses
Quantitative research - with research there allways problems/weaknesses of that type of research like quantitative research has the weakness of where it collects peoples opinions, those opinions are ussually biased
Qualitative research - qualitative information gathered in a interview can be affected by the questions asked as the information collected is on part of what the interviewee has to offer. when using documents of such the researcher can affect the information collected as they may selected information they find usefull but not all relivent information
use of the research
Quantitative research - gathing information on your advert, you are able to get what people thought about it, how affective it was, how to improve.
Qualitative research - by accessing an archive of successfull adverts you could compose a list of all the effective adverts and then with the information you can incorperate it into your advert and you can avoid the parts of adverts that didnt work.
